The Client - Stancato’s (Our client since 2007)
A Long Family Tradition
Located near Cleveland, Ohio, Stancato’s Italian Restaurant opened five decades ago, but its food service roots date back to 1938. That’s the year Pasquale Stancato started selling breakfast from a pushcart to local steel workers. A truck soon replaced the cart, and that single vehicle eventually grew to a fleet of 19 food trucks.
Pasquale’s four sons expanded the business by opening Stancato’s Spaghetti and Steak House in 1971. Since then, the family has treated generations of Clevelanders to delicious pasta, pizza and Italian specialties.
When we create On Hold Marketing for Stancato’s, we work to whet each caller’s appetite for a great dining experience with family and friends. We also broaden the brand’s appeal by 1) encouraging shoppers to purchase Stancato’s products at area grocery stores and 2) inviting callers to hold their next event at the restaurant, whether it’s an anniversary party or a work-related banquet.
The Writer’s Thoughts
“I’ve been writing for Stancato’s since 2015,” said Creative Consultant Andrea Poteet. “We always try to write warm, friendly copy that helps callers feel welcome.”
Andrea also reminds callers to sample the restaurant’s newest dishes and take home their favorite sauces.
Creative Consultants: Andrea Poteet
Voice Talent: Amy Scott
Recording Engineer: Don Binkley