The Client - CBTS (Our client since 2003)
What They Do
Formerly known as SunTel Services, CBTS re-branded in 2018. The company works from the earliest consulting stages through implementation to help customers develop cloud strategies, correct security vulnerabilities, develop interactive experiences and provide related services.
The Writer’s Thoughts
Bob Seybold has written this client's copy since 2015. He said, “I think the content for this production is a good example of how a business can identify pains related to the coronavirus pandemic and then use their On Hold Marketing to explain how their products and services can serve as solutions.”
With so many people working from home during the quarantine, communication systems around the world have been taxed and threats of data breaches have increased. In the CBTS copy, Bob provides related information for callers to think about, from the security issues with videoconferencing, to the increased potential for cyber-attacks. He even reminds callers that their company's leaders may be more willing than ever to increase the budget for information security.
Creative Consultants: Bob Seybold
Voice Talent: Catherine Smith
Recording Engineer: Don Binkley