The Client - The Montecito Santa Fe (Our client since 2014)

What They Do

The Montecito Santa Fe is a resort-style retirement community located in northern New Mexico. They provide independent and assisted living options with many conveniences, including a spa and salon, a fitness center, a nightclub and lounge, an on-site restaurant and more.

The Writer’s Thoughts

"I love the personality of this senior living community," said Creative Consultant Cassandra Evans. "Their whole vibe is to 'redefine retirement' and I really like that. I think it livens up the idea of retiring and focusing on yourself, making the best of your golden years. And to support that goal, The Montecito provides some amazing amenities that really outshine the features at other area communities."

Cassandra said that, "Our main contact, Rachel, let us include one or two fun elements - suggestions on what callers could do while at home during the quarantine. She also added her own positive, uplifting messages. She was the first person I talked with who responded to the COVID-19 situation with such positivity. I loved it."

The Content

Since the earliest days of the outbreak, we've been helping our clients share details about their responses to COVID-19. This, though, is the first On Hold Marketing of the Month production to feature content about the pandemic.

We hope this unusual moment in history is brief, but we will continue to provide important updates on behalf of our clients so their callers can stay informed.

Production Credits

Creative Consultants: Cassandra Evans
Voice Talent: Scott Greggory & Catherine Smith
Recording Engineer: Don Binkley