The Client - Packaging Specialties (Our client since 1996)
A Long History
This Massachusetts-based company first opened its doors in 1989 (the same year BusinessVoice was founded), and we've been providing their On Hold Marketing most of that time. As of 2020, they are one of our many 25-year clients.
What They Do
Packaging Specialties creates retail packaging products, such as gift, apparel and specialty boxes, as well as many styles of shopping bags. Their products include tissue, ribbon, bows, gift basket supplies, plus gourmet and food service items.
They offer customization services, too, designing and printing to serve the unique needs of their clients.
Packaging Specialties also emphasizes their eco-friendly options, low minimums, and quick turnaround on stock orders.
The Writer’s Thoughts
"The company has always positioned their products as more than just packaging," said BusinessVoice Creative Consultant Cassandra Evans. "They present them as valuable marketing tools that retailers can use to reinforce their brand. Their boxes, bags and accessories also elevate the shopping experience, as well as gift giving and receiving."
The Client’s Thoughts
Barbara Whitney is the Marketing Manager for Packaging Specialties. Recently, she shared a few thoughts on her BusinessVoice copywriter. "Just wanted to send a note about Cassandra [and] provide feedback on her creative copywriting and tone. She really did an amazing job interpreting our brand and product lines perfectly. Thank you!"
Creative Consultants: Cassandra Evans
Voice Talent: Scott Greggory
Recording Engineer: Don Binkley