The Client - Downey (Our client since 2018)
What They DoDowney is a family-owned HVAC, plumbing and electrical contractor. They’ve been serving businesses and homeowners from their facilities in Bowling Green, Ohio since 1995.
In Need of a ChangePrior to January 2020, we provided Downey with very traditional On Hold Marketing content that focused on their services. But when Creative Consultant Cassandra Evans took over the account, she discovered that our primary contact Jen Backus had a concern. “A few of our customers commented that they were annoyed listening to all of our messages while on hold,” said Jen.
“That alarmed me,” said Cassandra. “And I realized that Downey was ready for a new approach.” That’s when she suggested Humor On Hold™ to our client.
A Great Reaction“We sent Jen several examples of our humorous On Hold Marketing videos to give her an idea of what’s possible,” said Cassandra. “Halfway through listening to the first recording, she sent me this message: ‘Thank you for all the information and examples! I have only listened to part of the first one, but I LOVE IT! I’m so excited about what I’ve heard so far!’”
Once we sent her the copy for her new production, Jen replied, “The script is awesome. I approve! How exciting! Thank you so much!”
And she was just as happy with the finished product, which you can hear in the video above.
Production CreditsCreative Consultants: Cassandra Evans & Scott Greggory
Voice Talent: Scott Greggory & Amy Scott
Recording Engineer: Don Binkley