The Client - Eaton Family Credit Union (Our client since 2003)

The Writer’s Approach

“We want to maximize awareness of all the ways Eaton Family Credit Union can serve its members, so we use their On Hold Marketing to highlight the wide range of products and services they offer,” said Bob Seybold. He's the Senior Creative Consultant who writes the content.

Our goal is to provide information that callers can actually apply, so hold time is never considered wasted time. 

“We might talk about finding auto loans or credit cards with better rates or how members can earn more interest with a CD. We share details about using new technology to make payments with smartphones and keep tabs on account security and spending. And we might suggest ways to reach financial goals, like home ownership, funding a child's college education or meeting retirement goals.”

The Feedback

Mike Losneck is the CEO of Eaton Family Credit Union. He wrote, "We have been a client of BusinessVoice for many years, and we always look forward to hearing each quarterly production."

The Client

Eaton FCU was founded in 1937. Today, the non-profit organization provides savings, investment vehicles and lending options to its 14,000 members. From four offices, they serve the financial needs of people in Lake and Cuyahoga counties in Ohio, as well as employees of select corporate partners in northeast Ohio, Illinois and Arkansas.

Production Credits

Creative Consultant: Bob Seybold
Voice Talent: Amy Scott, Scott Greggory, Bob Seybold
Recording Engineer: Don Binkley