The Client - Lakeland Auto and Marine (Our client since February 2017)
This On Hold Marketing production begins the same way many TV shows do - with a quick re-cap of the highlights from recent episodes. The difference: these on hold highlights make no sense. It’s a media reference most callers will understand, but it’s oddly out of place in the on hold channel - and a lot goofier.
After the re-cap, the Humor On Hold shifts into a more traditional format, but with subject matter such as driving into a tree, the suggestion of an amorous relationship with a tire, and cooking nachos on a hot car engine, the content is anything but traditional.
The Client’s Reaction
When he first read the script, Lakeland Auto and Marine President Chris Hamann replied, “I can’t stop laughing! This is great! How do you come up with this stuff?”
Then, after Chris heard the finished audio, he called the writer Scott Greggory. “I keep thinking [the productions] can’t get better,” Chris said, “but this one topped them all. I think it’s just phenomenal. I really mean this - it’s truly been enjoyable working with you. I’m so thankful that you’re willing to do this kind of stuff for us.”
The Caller Response
Chris said, “We get people who call all the time and WANT to be put on hold. Vendors and customers call us and just laugh. We actually changed our phone set-up to feature the On Hold Marketing. The feedback has been absolutely fantastic.”
A few days later, Chris forwarded a customer’s email he’d received. It read, “Just FYI - funniest phone hold messages EVER. LOL!”
Even Lakeland's Facebook followers have commented on our Humor On Hold. Steve K. wrote, "Don't mind being on hold with Lakeland Auto and Marine." And Don H. added, "Nothing like asking to be put on hold again so you can finish listening."
This production won a Platinum MarCom Award in October 2019. Details here.
Creative Consultant: Scott Greggory
Voice Talent: Scott Greggory, Amy Scott & BusinessVoice Staff
Recording Engineer: Don Binkley