The Client - NAPA Auto Parts (Our client since 1996)
A Quick History
NAPA is one of our long-time clients. We’ve served many of their locations across the country for more than two decades.
We provide three On Hold Marketing programs for NAPA. The monthly production reinforces the NAPA brand. The bi-monthly content focuses on current sales. The quarterly Real Deal production is used to inform automotive professionals about products and equipment they use in their daily work. The On Hold Marketing featured in the video above is for the Real Deal program.
We’ve used light humor in NAPA’s Sales Driver and Real Deal On Hold Marketing for years. “It’s a good fit with the audience, and it makes any time spent on hold more enjoyable,” said Andrea Poteet, the writer behind the NAPA content.
NAPA - the National Automotive Parts Association - was established in 1925. The association grew out of a group of independent parts dealers that joined together to make it easier for people and businesses to access the vehicle parts, tools and related products they needed. Today, there are more than 6,000 NAPA Auto Parts stores across the United States.
Creative Consultant: Andrea Poteet
Voice Talent: Scott Greggory
Recording Engineer: Chris Zaharias