The Client - Michigan Head & Spine Institute (Our client since 2001)
From their nine locations, the team at Michigan Head & Spine Institute authors inspiring stories every day. Their experts specialize in neurology, neurosurgery, neuropsychology and physiatry, a discipline that employs non-operative measures to improve patients' lives by improving function.
The Writer’s Perspective
Senior Creative Consultant Bob Seybold has been writing MHSI’s On Hold Marketing content for nearly two decades. He says that telling patient stories is an important part of spreading their message.
“Michigan Head & Spine Institute devotes considerable resources to producing videos for their website and social media channels,” said Bob. “We saw an opportunity to expand the audience for those videos by re-purposing several segments in their On Hold Marketing. So, callers are hearing the actual doctors who perform these incredible surgeries, along with real patients recounting their treatment and recovery. These are stories of lives being saved, and they’re very powerful.”
Creative Consultant: Bob Seybold
Voice Talent: Catherine Smith
Recording Engineer: Don Binkley