The Client - Sofos Foods (Our client since 1996)

About This Production

While conducting research for the new Sofo Foods On Hold Marketing update, Creative Consultant Bob Seybold found a video promoting "Signature Showcase," the company's annual Spring trade show. Bob downloaded the video, then re-edited it in order to feature the testimonials from show attendees in the On Hold Marketing.

"I love working with Sofo’s because they trust us to innovate and find new ways to bring their marketing message to callers," said Bob. "Re-shaping content from one channel to reach another audience is a great way to get more value from your marketing and reinforce a common message."

"Bob is the type of creative who comes up with very solid approaches to creating content," said Chief Creative Officer Scott Greggory. "Then, he goes the extra mile to execute his ideas. And since he's also a voice talent with production skills, he can usually do the bulk of the work himself. He's a tremendous asset to our team and his clients!" 

Our Client

Now in its third generation of family ownership, Sofo Foods has been Toledo's premier Italian foods specialty store for more than half a century. Sofo's is a wholessaler, retailer and importer of a great variety of meats, cheeses, pastas, baked goods, olive oils, wines and more. They also ship non-perishable foods around the country.

Production Credits

Creative Consultant: Bob Seybold
Voice Talent: Bob Seybold
Recording Engineer: Chris Zaharias