The Client - Blanchard Valley Medical Associates (Our client since 2004)
What We Did
We’ve been providing healthy information to BVMA’s callers for years, but this production features a twist: a sounder. It’s the quick electronic bells you hear right away and several more times throughout the audio.
That two-tone sounder is designed to draw audience attention to the quick messages about Blanchard Valley: content on BVMA’s hours, prescriptions, the types of information they provide on their website, even an invitation to take an online survey.
The sounder also differentiates what callers are about to hear as unique from the health tips we deliver throughout the rest of the On Hold Marketing.
And since the BVMA-specific messages are quicker than the rest of the content, the sounder serves as an alert to “listen now” so callers don’t miss the important details. It's a good tool to use when you'd like to emphasize certain types of messaging.
The Writers’ Thoughts
“Blanchard Valley Medical Associates has always been open to new approaches,” said Senior Creative Consultant Bob Seybold. “This production is another example of their willingness to partner with us provide innovative On Hold Marketing for their callers.”
Bob said that “using elements like a branded sounder or an audio logo can make On Hold Marketing even more effective for companies that want to achieve specific marketing goals.”
About Our Client
Founded in 1974, Blanchard Valley Medical Associates is a full-service, multi-specialty medical facility with 17 physicians representing seven specialties.
Creative Consultant: Bob Seybold
Voice Talent: Amy Jeffries
Recording Engineer: Chris Zaharias