The Client - Ray’s Trash Service (Our client since July 2009)

About Our Client

Based in central Indiana, Ray’s Trash provides waste disposal and recycling services for residential, commercial and industrial customers across 17 counties. They also offer demolition, disaster clean-up, document destruction and land clearing. Founded in 1965, Ray’s now has seven locations.

A Fun Take

We’ve been making light of trash collection and Ray’s other services for several years now, both on hold and on air. In the Spring of 2017, we produced a humorous radio campaign for the company that earned several awards, and we consistently employ Humor On Hold to entertain Ray’s callers while also informing them.

Consider Using Humor

Yes, opting for a humorous approach to marketing may seem obvious if your business revolves around garbage, but we can introduce levity into your content even if you think there’s nothing inherently funny about what your company does. And that can allow you to provide a more enjoyable and memorable caller experience. This email address is being protected from spambots. You need JavaScript enabled to view talk over the possibilities. 

Production Credits

Creative Consultant: Andrea Poteet
Voice Talent: Scott Greggory
Recording Engineer: Don Binkley