The Client - Federated Auto Parts (Our client since 2002)

What They Do

Federated Auto Parts is a nationally known distribution network of auto parts and related products. We provide On Hold Marketing to nearly 50 Federated locations in Ohio.

The Audience

Federated stores serve both auto care professionals and do-it-yourselfers, but we focus on that end user - the DIY customer.

The copy often refers to the basics of automotive maintenance, from reminders to change wipers and filters regularly to tips on solving minor mechanical problems. And because of the split audience, the On Hold Marketing content we create does not include pricing.

The Writer’s Approach

“I like to keep the language for Federated light and breezy,” said Creative Consultant Andrea Poteet. “Their callers know the purpose of the items we’re featuring, so there’s no need to beat them over the head with an explanation of what they do. That leaves room for a little light humor, which is great for keeping the callers’ attention.”

Production Credits

Creative Consultant: Andrea Poteet
Voice Talent: Scott Greggory
Recording Engineer: Chris Zaharias