The Client - Black & White Transportation (Our client since 1994)
What They Do
For more than 80 years, Black & White has been getting Toledoans where they need to be. A veteran-owned small business, the company operates the largest fleet of sedans, minivans and wheelchair accessible vans in northwest Ohio.
How We Help
We work to generate additional opportunities for Black & White by reminding callers of the many ways they can use the service, from business transportation, elder care and courier applications, to night-out and wedding-related events.
And in this age of “amateur” ride share services such as Uber and Lyft, we reinforce B&W’s commitment to vehicle safety and qualified, trained, professional drivers.
Easy to Use
We also create On Hold Marketing content to promote the Black & White app. It allows users to call the company quickly, receive ride confirmations and cost estimates, monitor the arrival time of their specific vehicle, track their ride history for tax and reimbursement reasons, and access other valuable information.
Creative Consultant: Andrea Poteet
Voice Talent: Jody Zink
Recording Engineer: Don Binkley