The Client - Reliance Industrial Products (Our client since January 2011)

The Client

From their locations in Texas, Colorado, Louisiana, North Dakota and Canada, Reliance provides hydraulic hose, fittings and components, as well as oilfield equipment, safety supplies, chaining and rigging.

The Inspiration

With this production, BusinessVoice Creative Consultant Bob Seybold took the Reliance On Hold Marketing in a new direction. Their past content focused on the company’s products and services, but Bob applied the idea of “giving” to this update.

On our parent agency’s blog, we published a post about using the time you have with your audience to give them interesting or valuable information that they can apply, whether it’s to make a more informed buying decision or in some other way. Read the post “Giving vs. Taking: A Fresh Approach to Advertising.”

Bob’s copy includes tips on several subjects, from refinancing a car loan and growing a savings account balance, to improving your resume, being more productive, and making your workday go a little bit smoother.

The Desired Effect

Reliance’s callers on hold are now treated to a fresh approach. They’re hearing information that they can apply in several areas of their lives. And they’re likely associating any positive reaction to the caller-focused content with Reliance. Win, win, win.

Production Credits

Creative Consultant: Bob Seybold
Voice Talent: Scott Greggory
Recording Engineer: Don Binkley