The Client - Behler-Young (Our client since 2003)
A Little Background
Each month for more than 14 years, we’ve created On Hold Marketing for Behler-Young to promote the company’s special pricing, contests, and services.
Behler-Young’s typical caller is an HVAC contractor who has called many times before, so we know the audience can appreciate the casual, fun caller experience that we create.
The Writer’s Thoughts
“We want to avoid making this On Hold Marketing a litany of model numbers and prices that most callers won’t remember,” said Creative Consultant Bob Seybold. “A light-hearted approach lets us promote products and offers in a fun way that can be memorable and more effective.”
Since 1926, Behler-Young has been a privately held, family-owned wholesaler of HVAC products and services. The company’s nearly 200 employees serve customers from 16 locations in Michigan and northwest Ohio.
Update (May 2018) - Comments from MARCE Awards Judges
In May 2018, this production won a MARCE Award for Most Effective On Hold Marketing. (Read the story.) Here are the judges' thoughts on the work:
“Great music. Great voices. Great sound effects. The shifts in music set the tone for each message. Loved the way you constantly changed the music, voice and effects to support the creative context of each [message]. Very, very well done.”
“The pacing of the script is easy to follow. The production feels polished and [that it is] from seasoned professionals. Overall, a good message for the intended audience.”
“Creative way to promote products (name dropping) without overloading on details.”
Creative Consultant: Bob Seybold
Voice Talent: Bob Seybold, Amy Jeffries, Amy Scott, Scott Greggory
Recording Engineer: Don Binkley