The Client - International Translating Company (Our client since July 2015)

Our Client’s Reaction

“Okay,” wrote Daniel Doxey, “I shouldn’t have opened [and read this copy] while I was on a conference call. That was a good laugh. Very good work.”

Daniel is our main contact at ITC and a fan of our Humor on Hold™. In fact, it was our fun approach to the caller experience that attracted him to our agency in the first place.

Since then, Daniel’s become somewhat of a brand advocate for us. Read the creative testimonial email that he sent to a company whose on hold experience was less than enjoyable. (In the end, he suggests that the company contact us in order to improve.) 

The Writer’s Thoughts

“ITC is so much fun to write for, partly because languages and translation services lend themselves to humorous interpretations,” said Scott Greggory, “but also because Daniel and his team are so willing to have fun in this channel. They recognize that holding is a negative for most callers. But by allowing us to do our thing in this space, we can turn hold time into a memorable moment.”

The Client

International Translating Company is the oldest company of its kind in the United States. Founded in 1969, ITC provides clients with translation, interpretation and transcription services, along with voiceover, subtitling and language training.

Production Credits

Creative Consultant: Scott Greggory
Voice Talent: Scott Greggory
Recording Engineer: Don Binkley