People are busy. They’re also exposed to a lot of marketing messages.
That means it’s tougher than ever to make a lasting impression on your audience.
The BusinessVoice Blog
You want to believe that your company doesn’t put callers on hold, right? Or that you only keep them on hold for a very short amount of time.
You can’t ignore how prevalent mobile Internet use is, mainly because the world’s leading search engine isn’t ignoring it. (Check the stats here.)
In a February 2015 AdWeek interview, Cadillac’s Chief Marketing Officer Uwe Ellinghaus was asked why his brand would not be taking on the better-selling German luxury vehicles head to head.
Your company’s average hold times may be pretty short.
But what about those instances when you keep callers on hold longer?
This really happened. And even though this one instance may not seem like a big deal, consider the cumulative effect.
Many businesses rely on music as an on-site branding tool or to set a specific mood for their customers. Because of its unique value, music is protected by copyright laws. Most music can only be played publicly with a proper license.
Seth Godin is one of the most popular and respected marketing bloggers on the planet. Here’s a dose of his common sense applied to the subject of your callers and the person who may be responsible for creating their first impression of your business.
