We are drawn to people who care for us; people who take a sincere interest in our well-being.
So, when you and your team provide exceptional customer service - in any form and at any touchpoint - you’re letting people know you care about them and their experience with your company.
National Customer Service Week is celebrated each year during the first full week of October. It’s a reminder to renew your commitment to delivering a high level of care to those who keep you in business. When you do, you’ll encourage customer loyalty and positive word-of-mouth advertising about your brand.
You have many opportunities to wow customers: face-to-face through friendly, helpful interactions at the point of sale; online through intuitive design and valuable content that helps visitors make smart buying decisions; in your advertising by providing practical information your audience can apply; even through your company’s telephones.
When your prospects and customers are treated to a thoughtfully designed caller experience, they can sense that they’re in for a higher level of service from your employees, and that can encourage them to stay on the line longer and call more frequently.
That positive caller experience consists of clear, efficient contact center messaging that’s professionally written and recorded; short hold times; caller-centric On Hold Marketing content that provides actionable information; and well-trained CSRs, each with a heart for service.
National Customer Service Week was established in 1984 by the International Customer Service Association and proclaimed a national event by the United States Congress in 1992.