There are many words floating around out there that no longer have any meaning. At first mention, they seemed visionary, powerful and capable of generating very specific emotions. Now, they sound hollow, meaningless, and they cause our eyes to glaze over.If you are going to use them in your marketing, make sure your message is clear, valid and appropriate to your audience. Just because you're packaging an offer that will save people money, doesn't mean you have to pitch it as a "recession special." Give the message an emotional appeal instead, and relate to the struggles your audience is facing. Real dialogue will have a much bigger impact than throwing out buzz words like "stimulus." And if you can, use these words in positive speech. I probably wouldn't mind hearing the word recession so much if someone would tell me how we're going to get out of it.RecessionSlowdownStimulusBailoutEconomyLayoffsUnemploymentCrisisDownturnWhat words are you tired of hearing? How would you use these words to give them new life?
