In business, missed opportunities can be very costly.
So consider this: Every day, you have the opportunity to increase revenue by telling hundreds, maybe even thousands of people about your products. And, every day, you can create interest in your services, strengthen your brand identity, and build top-of-mind awareness of what you sell and do.
Are you taking advantage of that opportunity?
If you don't have On Hold Messaging, you're wasting a chance to share important information about your company every time someone in your company places a caller on hold, and, yes, that can prove very costly in terms of unrealized revenue. But with On Hold Messaging you can build customer share by capitalizing on those many daily opportunities to communicate with your callers on hold, and increasing revenue from existing customers can be much easier than constantly seeking new customers.
What Is On Hold Messaging?
On Hold Messaging, also known as OHM, Messaging On Hold, Messages On Hold, and other variations, is the music and customized messages that callers hear while on hold. When produced by experts, On Hold Messaging is a cost-effective and highly focused marketing tool that allows you to meet many specific goals, from introducing your products and services to first-time callers, to reinforcing your company's overall value and encouraging deeper relationships with long-established customers.
"But Our Callers Are Only On Hold for 30 Seconds!"
That's more than enough time to:
Make an impression
Create initial interest
Remind callers about your higher-margin products
Make a direct response offer
Drive callers to your website
Answer frequent caller questions
Strengthen your brand image
Remember, most television spots and many radio spots are only 30 seconds long. And when you add up the cumulative effect that On Hold Messaging has on frequent callers, you'll see that its marketing value rises substantially.
On Hold Messaging Is Not a Function of Your I.T. Department
While your I.T. staff may have a thing or two to say about the OHM system you choose or where it's installed, your On Hold Messaging program should be overseen by your marketing team. After all, its OHM's marketing value that makes it such a worthwhile and necessary investment. The frequency and timing of content updates should coincide with highlights in your marketing calendar. Your calling patterns should also be considered, including:
