Planning a new website? What are you going to name it? More accurately, what should the URL - or web address - be?

Your immediate response might be "my company name, plus a dot com, right?" But depending on what your company name is, that might not be the URL that yields the best search engine results, especially if yours is a relatively unknown company with a cryptic name that doesn't clearly identify what you do.

This short article on MarketingProfs.com addresses the benefits of taking the more obvious road. For example, if your company name is "Jimmy's" and you sell mufflers, consider choosing the URL JimmysMufflers.com, rather than just Jimmys.com.

Why? Your site will rank higher with any search that contains the word "mufflers."

The article offers one caution though: Don't choose a very focused URL - one that identifies you exclusively as a muffler distributor, for instance - if you also sell many other car parts or have plans to expand your product line in the future. Get all the details here.