I read in this morning's AAF SmartBrief that the CBS television network will "stamp 35 million eggs with laser images of its logo" and egg-related puns about its programming.
I'm torn. As a marketer I applaud CBS's ingenuity. But as a guy who enjoys eating omelets in the privacy of his own home at his advertising-free kitchen table, I'm a little creeped out. How far is too far? How deep into our personal lives should marketers venture? Do we really need to be reminded to catch the season finale of "Two And A Half Men" as we crack open our quiche eggs? Which begs another question: do "Two And A Half Men" even eat quiche?
I'm torn. As a marketer I applaud CBS's ingenuity. But as a guy who enjoys eating omelets in the privacy of his own home at his advertising-free kitchen table, I'm a little creeped out. How far is too far? How deep into our personal lives should marketers venture? Do we really need to be reminded to catch the season finale of "Two And A Half Men" as we crack open our quiche eggs? Which begs another question: do "Two And A Half Men" even eat quiche?
