We’ve written before (here, for instance) how sloppy use of the English language on your website or in other marketing materials may leave your audience wondering what else your company is careless about when no one is looking?

But there’s an even more urgent reason to make sure there are no typos or misspellings in your online content: they can cost you serious money!

Online entrepreneur Charles Duncombe of England’s “Just Say Please Group” measured the revenue-per-visitor for one of his company’s websites. He found that the revenue doubled after a spelling error on the site was corrected.

"If you project this across the whole of Internet retail, then millions of [dollars] worth of business are probably being lost each week due to simple spelling mistakes," said Duncombe for a BBC article. 

Another point: Errors in your online content - whether on your website, your social media postings, email newsletters, etc. - eat away at your legitimacy. Visitors who spot them may question your professionalism and your commitment to doing accurate, detailed work.

Sure, mistakes can happen, but remember that attracting online traffic is tough enough with a perfect website. Don’t invite suspicion, damage your brand and lose money by taking a lax approach to spelling and grammar.