The campaign is called "Rhetorical Questions" and it's designed to reinforce the insurer's "savings" message. Watch all four funny Geico spots here:
Geico has had success running multiple humorous campaigns concurrently. They continue to use the Australian gecko, the bug-eyed stack of cash, and the cavemen who can't get any respect. Each relies on a different style of humor, and all work to reinforce a specific message, whether it's about savings or ease of use.
Here's one of the nice benefits of using humor to market your company: If your audience expects - and enjoys - the humor in your advertising, they actually look forward to seeing / hearing your new campaigns. They don't change channels or hit scan when your spots air. Instead, they mention them to their friends, share them on YouTube, and write about them in blogs.
We've had great success using humor on hold for several of our clients. Check out some samples here, here, and here, and then let's talk about how we can get your customers laughing - and talking about you.
