Roberto Ramos of The Vox Collective is asking you to blow the dust off your old history books and take another look. In a recent Adweek column, Ramos puts forth four key lessons from FDR's New Deal, with additional ideas on how they apply to marketing in today's economy.
In this era, where past headlines seem taken straight out of this morning's paper, it's good to know that FDR can teach marketers a lesson. And why shouldn't we at least pay some attention? Having served four terms in the White House, he is the granddaddy of longevity, a core objective for most brands today.
