Got a minute? Then click here to watch one of social media guru Peter Shankman’s "Brand in 60 Seconds" video. It’s a quick little piece on why your company's social media efforts should always focus on your readers and current or potential clients – not you.
Once you watch the video, visit your company’s social media pages and browse the last several posts. Are they merely about an award you won? An event you’re hosting? A new product you’re offering?
Instead, consider a post that shows how winning the award will benefit your clients, what visitors will get out of attending your event, and how that new product will benefit your customers.