Point-Of-Purchase Audio Marketing
Survey Results

A Few Numbers To Consider

66% of all purchasing decisions are made on impulse at the point-of-purchase. 53% of those purchases are impulse buys.

- Point-of-Purchase Advertising Institute
and About.com Business & Finance

Of the primary household shoppers surveyed, 25% think that Point-Of-Purchase Audio would influence their buying decisions.

- Arbitron Retail Media Study

Among those who recall hearing Point-Of-Purchase Audio while grocery shopping, 41% say they made a purchase they were not planning to make after hearing the message. 36% have purchased a brand different from the one they intended to buy after hearing Point-Of-Purchase Audio.

- Arbitron Retail Media Study

Point-of-purchase advertising influences nearly 81% of all buying decisions that are made in-store.

- Gillen

Promomagazine.com points out that, in addition to delivering the message at the right point in the buying cycle, P-O-P can also make two to three times more impressions than traditional marketing tools. In their article "Tuning In At The Shelf," (April 1, 2005) they note that even a $15 million advertising campaign will only reach consumers 24 to 32 times per year, compared to the 73 impressions that P-O-P audio or messages can make during a year's worth of store visits.

In-store radio programs increase advertisers' sales by as much as 20%.

- Meyer

Retailers are seeing that POP advertising, if well-prepared, well-conceived and properly used, will result in significant sales increases.

- POP Retailer Attitude Study

Products with POP advertising experienced a range of 5% to 25% sales increases over products without POP during a four week period.

- SAMI/Burke Study

Seven in ten shoppers who recall hearing Point-Of-Purchase Audio have a positive attitude toward retail audio advertising and find the announcements to be somewhat or very helpful to their shopping experience.

- Arbitron Retail Media Study

An A&P study showed that POP displays increased sales, and POP advertising increased sales, but a combination of the two was the most successful of all.

- Progressive Grocer