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Point-Of-Purchase Audio Marketing
Program Design / Account Management
Proactive Updating
True, repetition is one of the keys to top-of-mind awareness, but repeating the exact same message over and over again for too long a period can work against your marketing efforts. That’s why regular content updating is essential to maintaining an effective Point-Of-Purchase Audio Marketing program. Even if you do want to focus your customers’ attention on the same eight products every week, we’d still need to change how those messages are presented, stressing different benefits, changing the angle, using a different voice, etc.
During the program design phase, we’ll work with you to establish an update schedule. Your BusinessVoice copywriter will contact you proactively every time you’re due for an update, then work to drive the updating process to completion.
Long-Term Client Care
Before we initiate service for our Key and Major clients we hold an on-premise handover meeting. Members of the BusinessVoice account team meet with the new client to finalize the timeline, the program roll-out and other post-sales responsibilities. Hand-over meetings greatly decrease future miscommunication and are a good opportunity for both our team and the client’s to meet face-to-face.
“Thank you for your help. You do a fantastic job in taking care of us.” |
At specific points in the term, our Key and Major clients receive Program Reviews, written reports that detail the current status of the program, explore any concerns and present possible new marketing opportunities.
The account team also meets at scheduled intervals for in-house Account Reviews and at least once per term at the client’s location.
Read our Account Managers’ bios.