Point-Of-Entry Marketing
 

What Is Point-Of-Entry Marketing?

A point of entry is any portal through which customers, prospects, vendors, or anybody else accesses your business or organization. Those portals are 1) your telephone, 2) your website and 3) your front door (your office, store or other type of facility).

At each of these three points there are opportunities to make marketing impressions. BusinessVoice capitalizes on those opportunities by providing an array of services we categorize as Point-Of-Entry Marketing. They include On Hold Messaging, TeleGreeting, Point-Of-Purchase Audio, Web Audio Messaging and others.

5 Reasons It’s So Important

1) Studies show that it costs many times more to attract a new customer than to retain and increase sales to existing customers. Our Point-Of-Entry Marketing services allow you to focus your message on a) your current client base, b) those prospects who are actively contacting you, and c) those with whom you can improve account penetration.

2) Point-Of-Entry Marketing reaches buyers and prospects when they’re in the right frame of mind to do business with you. If yours is a B-to-B company, it’s especially important to make impressions on your customers during the business day, when they’re actively contacting you for information or ready to buy. TV, radio and newspaper advertising won’t typically reach your prospects at a point in the day they can act on your message.

3) In many cases, our Point-Of-Entry Marketing messages are the first things your new customers or prospects hear. Without them, you leave the “initial impression phase” of your relationship to chance.

4) Every second counts. The competition for the consumer’s attention and business is intense. Point-Of-Entry Marketing gives you more chances to inform, influence, entice and sell at touch points that are often underutilized. Don’t waste the opportunity.

5) The vast majority of your marketing budget is spent to get people to call, click or visit. Point-Of-Entry Marketing meets those people on the phone, online and on-site once they arrive. It picks up where your “external marketing” leaves off and provides a consistent transition “into” your business or organization. Along the way it can reinforce specific offers or support your brand.

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