old fort bank logoThe Client

Old Fort Banking Company

What They Do

Through its 8 offices, a mortgage process center and several ATM locations, Old Fort Bank serves smaller communities in Northwest Ohio. Founded in 1916, the company offers financial products and services that include savings and checking accounts, loans, mortgages, retirement vehicles, credit cards, and online banking and bill pay.

Primary On Hold Messaging Goal

We work to support OFB’s efforts to brand the company as a friendly Community Bank; a bank that combines 21st century products and technology with early 20th century values and customer service. They want to be known as a bank that makes decisions locally with the best interest of their customers, neighbors and hometown in mind.

Client Testimonial

“You always do such a great job…one less thing to worry about. I know you will come up with the right copy for our bank.”
– Denise Martin, Marketing Manager / Old Fort Banking Company

Copy Sample

The copy we write for Old Fort Banking Company is purposely informal to perpetuate their friendly, small town brand image. It’s written from the point of view of the spokesman, who delivers a warm, relaxed, grandfatherly read. Click here for a pop-up copy sample.

Audio Sample

Double-click the play button to listen to a sample of Old Fort Bank’s On Hold Messaging.