BusinessVoice

Point of Entry Marketing

Make Your Point

Want to reach your customers while they’re on-site? Do it with Point-Of-Purchase Audio Marketing from BusinessVoice. Also known as In-Store Messaging, this versatile, cost-effective service lets you make your most important marketing points in the moments just prior to a buying decision. Read more about the benefits of POP Audio Marketing.

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The customized audio can be disseminated throughout your entire facility or focused in just one area. We can even combine it with one of our Background Music programs and develop an info-tainment program that features helpful tips, lifestyle advice, trivia, even humor.

Our customized POP Audio Marketing programs can help you increase impulse purchases of specific products by creating instant awareness. (Click here for a mini-case study.)

Find out more! Call toll-free: 866/473-9000.

“As the fragmented television market raises doubts about the effectiveness of traditional ads
and competition for shelf space increases, manufacturers and retailers are intensifying their focus
on ways to get consumers' attention while they are in the store.”
– Wall Street Journal Online (October 3, 2007)