BusinessVoice

Point of Entry Marketing

The Client

Rose Pest Solutions

Audio

To hear a sample of Rose Pest Solutions On Hold Messaging, click the play button above.

What They Do and How They're Different

Founded in 1860, Rose Pest Solutions is the oldest pest control and management company in the world, but all that experience is only part of what makes them special.

Their employees are highly trained and certified, and they tend to stay with the company for many years. Rose even has ten entomologists on staff. Most of their competitors have two or three.

Other pest control companies will come out to your home or workplace, apply some chemicals, and leave. You won't hear from those companies again until you call them with another problem.

Rose Pest Solutions, on the other hand, understands it's not enough just to treat the problem. To make sure the treatment is successful on a long-term basis, the team at Rose educates their clients on the conditions that attract pests, and helps them remedy those conditions. Rose also offers programs that include regular inspections to proactively catch new infestations, and identify any new conditions that make a property more hospitable to pests.

Marketing Agenda Meets Education

Rose's most important marketing goal is educating their customers. The more their customers know about pests and the control and management process, the better their program results will be.

How On Hold Messaging Helps

When we write Rose's On Hold Messaging copy, we start by researching. We learn everything we can about the bugs and other critters that cause problems in the season for which we're writing. We then craft the messages to share that knowledge with the callers.

Often, the content includes tips on how to spot an infestation or how to make a property less pest-friendly. We also highlight the variety of services that Rose Pest Solutions offers, including a free, no-obligation home inspection.

Additional Marketing Efforts

Rose also uses limited TV and radio advertising, as well as some outdoor and Internet marketing. RosePestSolutions.com is one of the company's major marketing tools. An interactive site with an online bill pay feature is coming soon, as is an email marketing program. They also use direct mail to distribute information to homeowners.

Market Changes

In recent years, pest control experts have become more technologically advanced and have learned more about the biology of pests. Rose uses this new data to develop treatment techniques that often require fewer types of chemicals.

Rose positions itself as staying on top of trends in pest management and control, using a smaller volume of chemicals and more preventative maintenance and exclusion, as well as organic chemicals like Diatomaceous powder.

Client Testimonial

"BusinessVoice helps us educate and entertain our callers with a variety of pest information and trivia. The creative is fantastic, always well-researched, and right on target with our expectations. The really nice part is they always reach out to us when it's time to update our messages, so I can focus on other aspects of my job. Plus, they take care of all the writing and music selections, and the productions are downloaded remotely, so we don't have to do anything." - Barb Craig / Marketing Manager, Rose Pest Solutions.

On Hold Messaging Copy Sample

Thanks for calling Rose Pest Solutions. Warmer weather brings mosquitoes that can make you and your pets sick. The canine heartworm is a mosquito-borne parasite. And, in humans, mosquitoes can transmit encephalitis and the West Nile virus. Protect yourself and your furry family by getting rid of standing water in gutters, bird baths and trash cans. Peak biting times are before dusk and before dawn, so use an insect repellent when you're outdoors during those hours.

Rose is a full-service pest management company. With the help of our three senior staff board-certified entomologists, we develop customized service programs for local and national commercial industries, such as food processing plants, restaurants, lodging centers, health care buildings, schools and more. Visit us online at RosePestSolutions.com to learn how we meet the needs of your specific industry. And if you don't fit into any specific category, we'll tailor a plan just for your company.

Bed bugs are the fastest growing nuisance pest in the world. These little hitchhikers will travel from place to place on people, luggage, furniture, pets.you name it. Once in your home they're difficult to eliminate, so ask about our free Traveler's Tip card for bed bug identification when we return to the line. Rose Pest Solutions offers three ways to eliminate bed bugs. If you think you have a bedbug problem, we'll come out and take a look at no charge.

A termite infestation can cause over $8,000 in damage in an average home, and none of that damage is covered by a typical insurance policy. If you see termite swarms around your property, you may already have an infestation. The presence of small holes in the wood within your home could also indicate a problem. Rose Pest Solutions offers innovative and effective options, including the Sentricon system and traditional treatment programs for termite control. Protect your investment! Schedule your free termite inspection today.