These days, there aren't many jobs more difficult than doing PR for an oil company. (Now that the tobacco companies are down for the count, these are the folks we really love to hate.) So hats off to Chevron and their new "Human Energy" campaign. It's subtle yet thought-provoking and re-frames the debate while clearly stating their mission and why we need them. And those are elements that can be put to work with any product. Check it out and see if your attitude doesn't change a bit, even for only a moment. That's the power of effective marketing.
