Once callers are routed to your voicemail, they immediately understand that you’re “away from your desk right now,” and that you “can’t take their call right now,” so don’t waste their time telling them that. Instead, use that 8 to 10 seconds to let them know about your company’s upcoming product launch, remind them about your annual sale, or invite them to visit your new website. But keep “value” in mind: in exchange for them listening to your mini-pitch, try to provide callers with a little “insider information” - a detail or tip that’s only revealed to callers who hear your company’s voicemail messages. For instance, mention that anyone who hears your voicemail message gets free shipping on their next order. Then give them a code word or number to mention when they call back to order.
