You've see them in designer pet bags, their diamond studded collars glinting in the sun. They were on their way to see their masseuse at Noon and have a play date at the Treat Bar at 3:30.
What has happened to man's best friend?! We've overly sissified our pets!
But there's hope for the furry droolers. Alpo's new campaign takes dog owners back to the days when a ratty tennis ball and a pile of dirt were the only things a dog needed to be happy. Check out the spot here: Quick, get that dog some Alpo! The website is cute too, complete with a "Fido or Fifi" test, and a menu of what dogs would cook if they could. And Alpo sweetens the deal with a buy one-get one free coupon for your four-legged friend's next meal.
So dogs get their "dogness" back, and their humans get a reminder to un-froufrou their own lives, which isn't a bad idea at all in this economy.
What can you do to un-froufrou? How will you get back to basics?
