So maybe you don't have a six-figure budget for marketing (OK, maybe not even a five-figure budget!) but that doesn't mean you can't be effective. Author Jodi Bash has some great suggestions for direct marketing on a shoestring budget using e-mails:
Offer information you know that your audience wants and needs. One example is a monthly e-newsletter containing information pulled from Web sites that is informative or interesting to the audience. I've used material such as key industry metrics and articles of interest, links to recently published reports, and the like. Only one "company offer" was part of the newsletter, and our logo at the end and was the only link to us.
Make sure the newsletter is offered by subscription only to avoid running afoul of anti-spam laws. Like to see examples of what kind of articles you'll find in an e-mail newsletter? Check out the BusinessVoice Marketer at BusinessVoice.Com.
