Consumers are checking out TV screens at the checkout counter, according to a proprietary study conducted by GfK Custom Research North America for Premier Retail Networks.

The 2008 CheckoutTV Recall Study found that, on average, consumer brand recall was 60 percent, with some individual brands delivering as high as 91 percent. In addition, 70 percent of consumers who viewed ads reported [they] influenced their intent to buy the product in the future. According to other research by Knowledge Networks, Inc., viewership is approaching the 100 million mark, increasing 8.4 percent to 94.6 million viewers every four weeks.