OK, let's start with a confession -- the owner of my company is Twitter-phobic. Just last week he said he's afraid that all this social media is taking time away from getting REAL work done. That's a fair concern for someone who signs the paychecks, but how do I get him to embrace the power of Twitter to grow our brand and connect with clients and prospects?
Mike Volpe at HubSpot has the answer that just might work for my boss and yours. Twitter is all about brevity -- hey, it's just 140 characters! That means it's not a lot of time commitment to post a Tweet. So for busy bosses, it's much easier than crafting a blog post, or even writing an email. As Mike says:
It's all about short thoughts and comments. If your CEO can send a text message, they can use Twitter from anywhere in the world as a marketing and PR tool. Twitter is actually perfect for CEO or founder who is always on the road meeting with people and who has some interesting opinions on your market.
My boss loves to find new techniques to improve sales and marketing. A lot of that searching and discovery happens on the web. And there are plenty of free tools available that make it quick and easy to manage your Tweets and create a post instantly from the web page you're viewing. Twitter is the fast way to share ideas with followers far and wide, while building the credibility of your brand. And for busy bosses, that's a formula for success.
OK, let's start with a confession -- the owner of my company is Twitter-phobic. Just last week he said he's afraid that all this social media is taking time away from getting REAL work done. That's a fair concern for someone who signs the paychecks, but how do I get him to embrace the power of Twitter to grow our brand and connect with clients and prospects?
Mike Volpe at 
