BusinessVoice

Point of Entry Marketing

How Does a Public Feud Affect a Brand?

Written by Scott Greggory   
Friday, 22 January 2010 14:25
The concept of transparency has been all the rage in the corporate world the last few years, but was the recent three-way war between Jay, Conan and NBC a little too transparent for any of the players' own good? Could Conan have better served his own fun and friendly image by taking the high road and not running up the comedy bill on NBC? Could Jay have emerged a hero - and continued with a lucrative stand-up career - by choosing not to "boot out the new guy" and accept NBC's offer to return to 11:35? Could NBC have prevented a boatload of bad PR and possible damage to advertiser and audience relationships by handling their valuable, decades-old latenight franchises with more care and respect? Time will tell, but what do you think will be the short and long-term effects of this public feud on Jay's and Conan's personal brands, and viewers' perception of NBC? Does it make everyone involved seem more human? Or just more selfish and childish? Your thoughts?
 

Subscribe ZTo BusinessVoice Blog

CLICK HERE
TO SEE THESE ARTICLES IN YOUR WEB READER

 

Enter your email address:

Delivered by FeedBurner

twitter_follow
Today's BVNN Headlines: cost of the Great Recession; waist weight raises death risk; pay for good placement on Facebook http://t.co/aOmFxWGp

20 hours ago

A Recipe for More Meaningful Marketing - the @BusinessVoice Blog: http://t.co/XfHvlcXv

Retweeted 20 hours ago

@Pinterest users more likely to buy, spend twice as much as Twitter, Facebook rerferrals. http://t.co/gLoZVP58

2 days ago