Email marketing is an effective tool for reaching a very focused audience, it's relatively inexpensive and, according to recent research, it delivers a great return on investment.
A study conducted by the Direct Marketing Association showed that, in 2008, email marketing returned $45.06 for every dollar spent on it.
And a February 2008 survey of retailers by shop.org found that email marketing has the second-lowest cost per order ($6.85) of any online marketing method. The CPO of paid Web search was $19.33. These stats appeared in a January 13th article on MarketingProfs.com.
Author Neil Anuskiewicz points out that "those already doing email marketing for a relatively low cost could increase the amount of time and energy they put into their email marketing to increase ROI" by improving content and offers.
