When identifying a company’s typical or ideal customer, marketers will often put together a long list of characteristics to describe that person (gender, age, education level, etc.). That profile helps everyone involved with the company’s marketing stay focused on their very specific target audience.
In a simpler way, Web Audio Messaging allows you to assign a human quality to your website – a voice - then project that quality toward your audience.
First, list the “human” characteristics of your website. Is it friendly and customer service-oriented? Knowledgeable and serious? Artsy and visually appealing? Then, choose the WAM voice that best represents those qualities. (Please keep in mind that our voices can be directed to deliver certain types of reads - energetic, relaxed, caring, professional, etc.)
To audition Web Audio Messaging samples from our voices, use the audio player beside their names. If you would like us to recommend a voice, just let us know.
