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Consumer Reports: 2 Out of 3 Consumers Have Left a Store Due to Poor Customer Service

Written by Scott Greggory   
Thursday, 14 July 2011 18:18

Telephone_EtiquetteLooking for a way to outshine your competitors? Then look at this recent survey from Consumer Reports first.

The results show that Americans have had it up to here with lousy customer service; so much so that they're walking away from companies that provide it. 

According to ConsumerReports.org, "65% of consumers are 'tremendously annoyed' by rude salespeople. Sixty-four percent said they've left a store in the previous 12 months because of poor service." Sixty-four percent!

The survey also revealed that "71% of survey respondents were extremely irritated when they couldn’t reach a human on the phone. Sixty-seven percent said they hung up the phone without getting their issue resolved." Any guesses as to how many of those irritated callers will ever call back again?

By making friendly, helpful, customer-focused service an absolute priority throughout your organization, you'll elevate your company in the minds of your customers and prospects. Your genuine and consistent polite service and thoughtful efforts toward customers will stand out in the current sea of rudeness and employee indifference. And you - and the people who buy from you - will win.

(Does your staff need a refresher course on telephone etiquette? Click here to learn about TelArt.)

 

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