The Kellermeyer Company is a leading area source of environmentally friendly cleaning supplies, cleaning equipment, packaging products, and industrial and janitorial supplies. Since its founding in 1944, the company has grown to serve the entire Lake Erie West marketplace, including Ohio, Michigan and Indiana. Their two million cubic square foot regional distribution center in Bowling Green, Ohio houses over 6,000 SKUs. Primary On Hold Messaging Goal
Since we began serving The Kellermeyer Company in May of 1995, the goal of their On Hold Messaging has been to introduce and/or raise awareness of specific products in a funny or light-hearted way. The humor keeps Kellermeyer customers engaged and on the line.
Client Testimonial
“Having humorous on hold messaging has been a benefit to Kellermeyer. Our callers really enjoy being on hold. In fact, some have asked to be put back on hold to finish listening. At one point we tried to change to [strictly informational copy], but our callers complained, so we went back to humor. Our customers are also aware that we change our messages quarterly, and they make comments about each quarter's new messages. Also, by focusing on products that are big movers during a specific timeframe - such as ice melt in the winter - customers add on to their orders.” - Jill Kegler, President & C.O.O. / The Kellermeyer Co.
Copy Sample
This script combines characters (including a talking mop and a sad floor mat) and a few quick-moving, two-person scenarios. Most people don’t expect to giggle when learning about janitorial supplies, cleaning equipment and the other products Kellermeyer sells. So, they’re often caught off guard and “pulled into” the product descriptions by our unique approach. Click here for a copy sample.
Audio Sample
Double-click the play button to listen to a sample of The Kellermeyer Company’s On Hold Messaging.
The Client