BusinessVoice

Point of Entry Marketing

Can I Get A Thank You?

Written by Scott Greggory   
Wednesday, 23 May 2007 12:22
I am always amazed when employees cannot summon the energy or common courtesy to use even the most basic manners when working with customers. And yes, I'm referring primarily to the those who work in the retail world. It seems the words "please" and "thank you" have gone the way of "yowza" and "cotton gin," as if they are no longer applicable in modern society. Well, I'm here to tell you those words DO matter. I wish I had a nickel for every time I dropped 50, 60 or 100 bucks in a store and was LITERALLY not spoken to after the transaction. Maybe it's a problem that begins in the home, but any company that doesn't insist its employees use at least the basics - hello, please, thank you - is missing countless opportunities to make positive, loyalty-building impressions. Want to separate your business from competitors? Improve your customers' experience...one "thank you" at a time.
 

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