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Marketing Thoughts From The Creative Team At BusinessVoice
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WHAT’S IN A NAME, SEO-WISE?

June 21st, 2006
by Scott Greggory / BusinessVoice Creative Director

When optimizing our new web site title bars for search engines, we were faced with the choice of spelling our company name correctly as one word - “BusinessVoice” - or breaking it up into two words - Business Voice. Theoretically, the two-word version would help us rank higher in a greater percentage of natural searches, but, as one of the “keepers of the brand,” I wasn’t willing to bastardize our name, no matter what the SEO consequences.

Have you had a similar experience when marketing online? If so, how did you handle the need to present your company and brand consistently with the desire to maximize the pull to your web site?

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This entry was posted on Wednesday, June 21st, 2006 at 2:12 pm and is filed under Marketing Thoughts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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