Actually I think there are many products, services that define who a person thinks they are or who they want to be or who they are posing as. Clothing comes to mind for me.

There is a new commercial for a cell phone company, if memory serves me, that offers downloading mp3s as a service and the guy who bought the service ended up dressing just like AC/DC’s Angus Young because he was able to listen to AC/DC all the time. Hey, it could happen. Ok it’s an extreme example of the power of a service and marketing. Makes me start to think about what products/services define me and why I chose one over the other. I’m certainly guilty of being swayed by packaging and presentation. If the product or services is cool and sophisticated does that make me cool and sophisticated, realistically maybe not so much but in my subconscious I’m thinking - why yes I AM. As a side note: For those about to rock I salute you!

“The whole purpose of places like Starbucks is for people with no decision-making ability whatsoever to make six decisions just to buy one cup of coffee. Short, tall, light, dark, caf, decaf, low-fat, non-fat, etc. So people who don’t know what the hell they’re doing or who on earth they are can, for only $2.95, get not just a cup of coffee but an absolutely defining sense of self: Tall! Decaf! Cappuccino!”