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NewsvineUSE MUSIC TO CREATE THE RIGHT MOOD FOR YOUR BUSINESS
October 13th, 2008by Scott Greggory / BusinessVoice Creative Director
Try to imagine the world without music.
Life would not be nearly as rich or enjoyable. And, of course, you’d have no need for your favorite dancin’ pants.
Music is tremendously important to human beings (including your customers) for many reasons, but among its greatest values is its ability to affect our mood in a positive way. You can see evidence of this at concerts and high school dances, and in the faces of people listening to their favorite songs. (Learn more about the marketing benefits of music.)
You can also witness the power of music at nursing homes and rehabilitation centers where music is used to lift the spirits of residents and patients. In the summer 2008 issue of The Director, a magazine for administrators at long-term care facilities, Ed Newman wrote:
Activity directors and nursing professionals at hospitals and nursing homes have long recognized the role music plays in their patients’ care. According to Brian Rife, Activity Director at the Rehab and Nursing Center in Monroe, N.C., music can play an important role in healing. “Often residents in nursing home settings become depressed and withdrawn. An activity department has such a huge responsibility to help these individuals through different types of pleasant and meaningful activities. One element that we use here is music,” Rife explained. “You can go into a resident’s room and play some type of uplifting song and they become alive with joy. It’s amazing how music impacts our lives on a daily basis. Music just makes you feel good when nothing else will.”
Music is essential for creating the right mood within your business too, whether it’s a small town retirement facility or a major hospital; a local clothing shop or a regional chain of grocery stores. Not only does music put your customers and staff in a better frame of mind - a state they may subconsciously associate with being in your office or store - it can be used to connect with your target audience and solidify your brand image. Click here to look through some facts and figures.
Read Music: Food for the Soul and Good for Business.