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NewsvineTHE “BEST” OF THE “WORST?”
December 18th, 2007by Bob Seybold / BusinessVoice Creative Consultant
A local blog has posted a great discussion question that could work in any town – “What’s the worst locally produced TV commercial you’ve ever seen?”
They got lots of nominees, including this one that may take the top prize for mind-numbing repetition in the quest for name awareness (Think “Head On” for teenboy button-mashers.) Still, you’ll probably remember the name for a long while after you see the spot.
Which brings me to my question: what do you want your viewers, readers and listeners to remember about you and your business? Is it a name, a slogan, a particular product or service? Just as we see here, you can make a strong impression in 30 seconds or less when you focus your message. Pick a target — such as your Unique Selling Proposition (here’s our USP) — and then zero in on it in your marketing. Hopefully, your effort won’t make any “Worst Ever” list, but you will be remembered.