Web Marketing will be a constantly changing and unstoppable force in 2010. Companies are jumping onboard and increasing allocations in their marketing budgets for online activities.
Take advantage of web marketing in 2010 with these top five upcoming web technology trends:
1. Short, catchy URLs – Shakespeare asks, “What’s in a name?” Well, everything. Short and snappy is catching on, and the shorter the domain name, the easier it is to remember. Most importantly, a short name is easier to type. So, make your domain name easy to remember, recognize, and spell.
2. Search – By search, I don’t just mean Google. Customers want the ability to search within a website as well. Easy to find content can save you money by saving time. How many calls a day do you get from people asking your business hours? Customers using a search feature on your website can spare you and your employees countless hours answering questions over the phone, and best of all, your clients will benefit from this tool, too.
3. SEO – Search Engine Optimization is driving customers to your website through unpaid or “organic” search results. The higher a website appears in search results, the more customers will visit. Finding SEO strategies that work – because there are a lot out there that don’t – can make the difference between ranking first and ranking two-hundred-and-first.
4. Location, Location, Location – The past few years have been booming with social media platforms such as Facebook and Twitter. Fueled by GPS in smartphones, location sharing services are the “in” thing for 2010. This year the platform on the rise is Foursquare. Foursquare is a form of social media that members use to update their location, similar to updating a status on Twitter. More importantly, “Foursquare for Businesses” is up and coming, where retailers can offer special deals to Foursquare users that visit their stores. Competitors are entering the market with platforms like Google Latitude that members can use to update their location using mobile browsers. To read more about location sharing services click here.
5. Google Wave – Along the social media lines, Google has introduced a new open source media for communication and collaboration called Google Wave. Introduced in May 2009, Google Wave is set to come crashing over the shores of the 2010 web trends. But it’s still in its early stages, so Google has to invite you to use the program, or you can request an invitation here. Create a wave and invite friends, co-workers and even businesses to communicate with you. To learn more about Google Wave, watch this fun video or check out this short article.
